Banner ads are one of the most common kinds of mobile advertising ads. They’ve also come a long way. Banner ads have replaced non-responsive pop-under ads, which are less captivating to draw the target audience’s attention. It is an excellent starting point for connecting with your viewers, especially if you seek scalability. Banner ads mainly focus on interest targeting, contextual targeting, and subject targeting.
Before we go into the specifics of each ad kind and how they function, let’s first define some terms.
What Is The Purpose Of Banner Ads?
Banner ads are easy for users to absorb at a glance, making them ideal for brand awareness initiatives. They feature images, language, and CTAs that direct visitors to the advertiser’s app once they click on the banner.
Banner ads are considered the most affordable mobile ad type in terms of cost per thousand (CPM). Furthermore, banner advertising is the most significant revenue-generating format on iOS in the USA and Western Europe. Adult ads are consistently profitable with dating ads with robust design because of their considerable impression.
What Are The Characteristics Of Banner Ads?
Banner ads usually indicate the following characteristics:
1. Banner ads are static or animated-based images.
2. Banner ad placement can be directly arranged via a network like Google Display Network.
3. These promote brands, services, products, or offers.
4. Banner ads are not considered under search ads.
What Are The Different Sizes Of Banner Ads?
Banner ads are designed in various dimensions for employing multiple platforms according to the promotional requirement. Let’s review all its design versions in one go:
1. Leaderboard (728X90px)
A leaderboard is a 728-pixel wide and 90-pixel tall display ad unit. It is generally referred to as a leaderboard banner or super banner. A 728X90 ad is often put at the top of a webpage to be seen as soon as the page loads.
Leaderboard ads are regarded as the second-best ad size since they work well and are frequent. When leaderboard advertising is near the top of web pages, they have the best chance of being viewed.
Some websites use 728X90 images within their text or at the bottom of their web pages. Consumers are substantially less likely to notice these spots and earn far less than top-of-the-screen leaderboards.
This is why leaderboard ads are so popular and successful.
2. Half page (300X600px)
A half-page has dimensions of 300 pixels width by 600 pixels height. The 300X600 ad can run on its ad slot. However, it is typically used in a multi-sized ad space with a 300X250.
In terms of performance and eCPM, the 300X600 half-page unit is a highly successful ad unit. However, it has yet to make it onto the regular ad list since there are yet to be enough sites equipped to accept it.
The 300X600 ad size is often placed on the page’s side, with the extra height coming from beneath the 300X250 slots. It may also be placed in a 160X600 ad spot, with the ad slot stretching to the left or right to fit the half-page unit.
This ad unit is effective and more considerable when utilized correctly. However, ad space of this size is frequently more costly than other ad units.
Since 300X600px are not commonly on the internet, this ad should only be used when you have a unique site. However, it is noticeable these ads are generally used for video content.
3. Medium Rectangle (300X250px)
A medium rectangle is 300 pixels wide by 250 pixels tall. It is the most popular unit of online advertising. This is because they often perform best for advertising and earn the most for websites.
300X250s are also quite adaptable since they are one of the few ad units appearing well on desktop and mobile screens. Because of its exceptional performance and adaptability, you can find this ad type on the web and in the eCommerce market.
Furthermore, ads perform better when they are shown above the fold. This means they appear onscreen when a webpage initially loads. Since consumers never browse down a webpage, 300X250px performs best above the fold. Having the 300X250 immediately onscreen increases the likelihood of this ad unit being spotted and engaged with by users.
4. Large Rectangle (336X280Px)
Its measurement is 336 pixels across by 280 pixels high. The large rectangle is another name for this ad type. As its name suggests, it functions as the 300X250 (or Medium rectangle) ad unit’s larger brother.
Although the 336X280 ads can run in their slot, it is most frequently put up in a multi-sized space with a 300X250.
The large rectangle ad unit is quite popular on Adsense. It reflects both performance and the CPM commands. You may expect a reasonably high CPM if you use Adsense as your ad network. However, if your site looks friendly with this ad size, it may be worthwhile to pursue.
This ad unit is rarely used outside of Adsense. This ad size could be problematic if you sell ads to several ad networks. It is essential to use this ad type as a multi-sized ad slot with a 300X250 to avoid worrying about modifying your website.
It would undoubtedly become the most successful banner ad type, like medium rectangle ads, in the coming years. This will help improve screen resolutions to make them smaller than standard.
Which Is The Right Place To Put Banner Ads?
The banner network you select should provide precise details on the websites or publications where your advertising will run.
High-traffic areas on websites display banner adverts, which raise brand recognition and provide click-through rates, sales, and leads. These prominent webpage areas are where the user’s attention ranges naturally from the top, bottom, or side.
Ideally, you want your ads to be placed in front of your ideal audience to get the right traffic, which has a higher potential to convert into genuine leads for your business. You must be well-engaged in your banner network’s targeting capabilities to control this effect.
A compelling banner ad catches the reader’s eye and entices them to learn more about the promoted product. They use images or other forms of multimedia rather than a lot of text and are user-friendly.
Furthermore, banner ads perform excellently when they’re:
1. Close to the content.
2. Above the fold.
3. On the left side of the website.
4. The size and appearance of the ads that advertisers create dependency on banner ads.
What Are The Different Categories Of Banner Ads?
You can implement various types of banner ads on your website and app. These are the most suitable adaptive banner offering the best user experience. These banners perform well and compete with each other to become standard banners. Let’s discuss all of them.
1. Traditional Ads
These are the most common banner ads, with picture sizes ranging from landscape to square to skyscrapers. These ads are primarily image-based with some text and are mostly found on websites.
These advertisements use a rectangular graphic that can be placed on the top, bottom, or sides of a website. Traditionally banner ads were the first internet-specific advertising to debut in 1994.
2. Responsive Banner Ads
Responsive advertising instantly alters its size, style, and format to meet available ad slots. As a result, a single responsive ad may display as a small text ad in one location and a massive picture ad in another.
Advertisers add their assets (such as headlines, descriptions, images, and logos) to generate their achievements. The adverts that appear are then generated automatically by Google Ads.
Responsive advertising fits almost any ad space on the banner network and can utilize native formatting to match the tone and feel of the pages they appear on.
3. Retargeting Display Ads
Retargeting is most commonly used to present advertising to users who visited your website but left without taking action. This sort of marketing employs tracking or cookies, which follow the user after they leave your website.
Retargeting ads are delivered via third-party networks such as Google Display Network, or Facebook ads allow you to reach out to potential consumers across various websites.
When you see this type of display ad on Facebook, you see a retargeting ad. Banner ads with retargeting are a fantastic medium for tailored content.
4. Native Ads
They are developed and displayed in the same manner as the content of the website, email, etc. Native ads are promoted or suggested content on numerous websites, but they don’t appear like ads at all.
These ads promote the underlying platform’s appearance and functionality, giving better results than traditional ad formats.
5. Social Ads
Social advertising is the practice of generating and marketing clickable ads to reach specific audiences. You may contact them via social media platforms, messaging apps, news feeds, or third-party websites. In today’s scenario, brands utilize social ads to raise brand recognition, generate leads, and increase sales.
Final Words
Banners ads are becoming significantly versatile in mobile device apps such as social media apps, games, and other apps. Banner ads in collaboration with a mobile app can help the brand extend its market space if your digital marketing plans involve mobile integration.
